About Us.
Carolina Coast Collective partners with ambitious brands to build and scale modern commerce businesses. We focus on the systems that drive sustainable growth across ecommerce, marketplaces, and emerging channels.
​
Our team brings senior strategy and operating experience from companies including Amazon, Kraft Foods, and The Home Depot, along with leadership roles in high-growth startups. We combine strategic perspective with hands-on execution to help companies move faster and make better decisions as they scale.
​
Our work typically centers on the areas where brands most often get stuck:
​
-
Marketplace growth and retail media performance, including Amazon strategy, advertising efficiency, and marketplace expansion
-
Product launch and go-to-market strategy across ecommerce, marketplaces, and direct-to-consumer channels
-
Customer acquisition and conversion optimization, including paid media, listing performance, and funnel improvement
-
Pricing, assortment, and retail partnership strategy, including vendor negotiations and channel economics
-
AI-enabled marketing and operations, helping teams apply AI to content, analytics, and day-to-day workflows
​
We work closely with leadership teams to translate strategy into execution - helping organizations test ideas quickly, scale what works, and build systems that support long-term growth.​ Brands partner with Carolina Coast Collective when they want experienced operators who take ownership, integrate with their teams, and help build durable, scalable businesses.
Chuck Powell
With more than 20 years of experience across Amazon, Chewy, and The Home Depot, I specialize in helping consumer brands and retailers build scalable growth engines across ecommerce, retail, and digital platforms.
​
At Amazon, I led multiple retail and product organizations across consumer electronics, media, and marketplace businesses, managing multibillion-dollar P&Ls and launching programs that expanded selection, improved customer experience, and accelerated category growth. I negotiated strategic partnerships with global brands and helped build teams and systems that now support millions of customers worldwide.
​
Through Carolina Coast Collective, I now partner with growth-stage brands and operators to design strategy and execute across marketplaces, retail, and digital channels. Recent work includes fractional C-suite roles with Wyze Labs, DetailPage, and Opti+Life, where I work alongside founders and leadership teams to translate complex ideas into scalable businesses and drive durable, profitable growth.
Caitlin Markham
With more than 18 years of experience across Amazon and Kraft Foods, I specialize in helping consumer brands and retailers unlock profitable ecommerce growth.
​
At Amazon, I led product, advertising, and vendor strategy across grocery, consumer electronics, apparel, and consumables - managing $700M+ P&Ls and negotiating enterprise vendor partnerships. I built experimentation frameworks that increased testing velocity 4x and scaled programs to triple-digit growth.
​
Most recently, I helped design and launch new retail media and measurement capabilities that connected in-store and digital performance - enabling brands and retailers to understand true cross-channel impact for the first time.
​
Today I partner with brands and operators looking to accelerate growth across marketplaces and retail media.